Employee Surveys That Work by Alec Levenson

Author:Alec Levenson
Language: eng
Format: epub
Publisher: Berrett-Koehler Publishers
Published: 2014-01-15T00:00:00+00:00

Summary of Key Points from This Chapter:

Matching survey responses with other data can show a link to business performance.

For employees like salespeople with clear performance metrics, the matching is best when it can happen at the individual employee level.

Keeping the identity of survey respondents anonymous is the best way to ensure that they will feel comfortable answering all questions honestly. With anonymous survey responses, however, matching with data from other sources can take place only at the group level.

Ensuring anonymity or confidentiality is needed to encourage the survey respondents to be honest and forthcoming about sensitive issues.

Be careful to not ask for extremely detailed demographic information that could be used to reverse engineer privacy controls and reveal people’s identities.

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